Xing in Gartner’s Hype Cycle

Xing is a company and social network that has been around since late 2003.  It has gone through many successful ups and also a few downs while trying to be a competing network for professionals outside of German speaking countries, as well as inside.  This post is going to go over where exactly Xing falls on Gartner’s Hype Cycle.

Gartner’s Hype cycle is a graphical representation of where a technology is when it comes to visibility over time.  This representation shows the technologies maturity in its industry.  There are five different phases when it comes to a technologies life cycle.  Those five phases are: Technology Trigger, Peak of Inflated Expectations, Trough of Disillusionment, Slope of Enlightenment, and the Plateau of Productivity.  Technology Trigger is a potential breakthrough that kicks everything off.  At this point there is usually no product that exist.  Peak of Inflated Expectations are the early publicity stories that produce a record of success but those are joined by failures.  Trough of Disillusionment is the turning point where interest falls from failed experiments.  This point can be the end to many technologies. Slope of Enlightenment is when there is hope on the horizon but companies still stay cautious.  Finally, Plateau of Productivity is when the technology goes mainstream.

Now, where does Xing fit on this chart.  We can quickly scratch off, technology trigger, peak of inflated expectations, and trough of disillusionment from the list.  Xing has definitely already been through those in its life cycle.  This leaves us with the last two.  So the answer for them I believe is…both.  But let me explain.  I believe they are located in the Plateau of Productivity in German speaking countries because they are definitely mainstream.  In Germany, it is still the number one business professional networking site although LinkedIn has taking over everywhere else in the world. It has found its purpose in that country and everyone uses it.

As far as outside of central Europe and the three main German speaking countries, I believe XIng is located on the Slope of Enlightenment.   The reasoning for this is that it still has a lot of work to do in the world.  It is one of the top 5 business social networking sites, but people in  the business world, globally, just do not know it yet.  There are also bigger competitors that are fighting with for members.  So as far as the world goes, they have to continue pushing to make their brand understood.

All in all, Gartner’s Hype cycle is a great tool.  It allows one to see where their companies are in their life cycle.  For more information on hype cycle, and maybe where a technology is on it, click here.

 

Cite:

http://www.gartner.com/technology/research/methodologies/hype-cycle.jsp

Xing vs. Viadeo

Although LinkedIn is leading the business professional social networking game,  there are many other networking platforms available.  I have compared Xing to LinkedIn but now we will be looking at Xing vs. another social networking site, Viadeo.

Viadeo is a Web 2.0 company that was founded in France in May of 2004, under the name Viaduc.  The name was changed in 2006.  Since then it has moved up to second in the list of business professional networking platforms with over 65 million members.  “The company was built to around the desire to allow professionals to develop their network.” (1) It has done this by enhancing profiles for recruiters and uncovering new business opportunities.  This company led this business social networking platform for many years and was not until passed by LinkedIn until 2013.

The difference between Viadeo with Xing and LinkedIn is that Viadeo has adopted a very ambitious approach which has it adopting a “multilocal” strategy based on different platforms in different markets.  So it basically adapts to the area it is being used in.  That sounds great, right?  Apparently it is not like as much through out the world.  It hass slowly begun losing ground to Xing and is starting to be left in the dust by LinkedIn.  It is now not the biggest platform in its home country of France, trailing LinkedIn.  Xing still holds the most professionals in Germany, and of course LinkedIn in the United States.

The problem with Viadeo is that it struggles making money outside its own country of France.  Xing is still climbing and making money due to it’s decision to pull back on foreign adventures.  Viadeo is pushing itself in China but it is off to a slow start because business are slow to trust profiles online.

So, although Viadeo is second amongst the professional networking platforms, if things continue on the same track, Xing will surpass Viadeo in the upcoming years.

 

Citations:

(1) http://corporate.viadeo.com/en/about-us/the-group/

https://en.wikipedia.org/wiki/Viadeo#Company_information

Xing vs. LinkedIn

 

In the world of social media, businesses and business professionals are seeking the best platforms in order to position their brand to businesses and other individuals.  When it comes to professional business networking sites, LinkedIn is the leader amongst all competitors, setting the bar and paving the way for all competitors to follow.  But there is competition out there.  Xing has been in the scene for a while but is just now starting to gain some awareness.  These two companies are similar and many ways, but different in others (like most things that are in competition with the other).

LinkedIn is by far the leader in the professional networking scene.  If you have not heard of it, or are not on the site, the reality is, you are behind and you should probably get on that like yesterday.  I mean, with over 433 million members in over 200 countries, there are a lot of opportunities to build a network that strengthens your position in what ever industry you are in.  LinkedIn mission statement is to simply make professionals more productive and successful by giving the access to people, jobs, and news.  The have done this since May 5, 2003 when they were co-founded by Reid Hoffman.

Xing was founded by Lars Hinrichs, just months after LinkedIn, in November of 2003 in Germany.  It was formally known as OpenBC but was later renamed to Xing in 2006.  Its reason for creation was to be a social network for business professionals to connect and share ideas and projects, as well as find suitable employment.  So upfront, LinkedIn and Xing sound very similar.

Their differences definitely lie in their numbers and reach.  While both claim to be in over 200 countries across the world, LinkedIn has about 420 million more members than Xing.  This makes it a better place to build a better and larger network.  Xing somewhat limits itself as well due to providing more push for the German professionals using the site. But it is understandable seeing that nearly 9 million of its 13 million users are from 3 German speaking countries.  So for Xing to expand and actually compete with LinkedIn, they would need to push for brand recognition outside of central Europe.

So Xing has a long way to go, but they are making their way slowly.

Xing Audience Analysis

In the business world, social media is a huge factor in running a successful company, and also in building personal networks.  There are many different platforms you can use but this post is all about Xing.

Xing is a career-oriented  social networking site based out of Germany.  This site is aimed at professionals and is supposed to be used to help build a small world-network.  It offers things such as personal profiles, discussions, event coordination, and possible job opportunities.  It has two types of memberships.  The first is a basic membership which lets you do basic things such see general information about jobs, news, and companies.  It also allows you to send invitations to contacts, manage your network, and organize events.  When you upgrade to the premium membership, which ranges from $8.25-$10.35 per month depending on the length of the subscription.  When you dish out money, you can do things such as view salary forecasts in job ads, send messages to non-contacts, and see profile visitors and detailed statistics regarding their visits.

social-media-icons-generic-ss-1920.jpg

The average person that would be a member of Xing, are business professionals who are looking to expand their network with individuals with shared interest and to highly brand themselves by highlighting their skills.  Most of these professionals tend to highlight their skills by sharing projects and works that they have completed.  By sharing their works and ideas it allows them to receive ideas and analysis of their work in order to make them stronger in their fields.  They would typically be an individual who was very independent in nature, and was really self-motivated to succeed.

Since 2006, Xing has been on a steady climb in number of business professionals using the site.  There were over 12 million users as 0f the fourth quarter of 2013.  This number has continued increasing as they posted from their twitter in May that revenue was up 29% last year.  This social networking site is on its way up into contending with bigger social media networks such as Linkedin and Viadeo.

cite:

https://www.crunchbase.com/organization/xing#/entity

https://www.xing.com/upsell/premium?reagent=uplt_95