Xing vs. LinkedIn

 

In the world of social media, businesses and business professionals are seeking the best platforms in order to position their brand to businesses and other individuals.  When it comes to professional business networking sites, LinkedIn is the leader amongst all competitors, setting the bar and paving the way for all competitors to follow.  But there is competition out there.  Xing has been in the scene for a while but is just now starting to gain some awareness.  These two companies are similar and many ways, but different in others (like most things that are in competition with the other).

LinkedIn is by far the leader in the professional networking scene.  If you have not heard of it, or are not on the site, the reality is, you are behind and you should probably get on that like yesterday.  I mean, with over 433 million members in over 200 countries, there are a lot of opportunities to build a network that strengthens your position in what ever industry you are in.  LinkedIn mission statement is to simply make professionals more productive and successful by giving the access to people, jobs, and news.  The have done this since May 5, 2003 when they were co-founded by Reid Hoffman.

Xing was founded by Lars Hinrichs, just months after LinkedIn, in November of 2003 in Germany.  It was formally known as OpenBC but was later renamed to Xing in 2006.  Its reason for creation was to be a social network for business professionals to connect and share ideas and projects, as well as find suitable employment.  So upfront, LinkedIn and Xing sound very similar.

Their differences definitely lie in their numbers and reach.  While both claim to be in over 200 countries across the world, LinkedIn has about 420 million more members than Xing.  This makes it a better place to build a better and larger network.  Xing somewhat limits itself as well due to providing more push for the German professionals using the site. But it is understandable seeing that nearly 9 million of its 13 million users are from 3 German speaking countries.  So for Xing to expand and actually compete with LinkedIn, they would need to push for brand recognition outside of central Europe.

So Xing has a long way to go, but they are making their way slowly.